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Reflections of the SPASH Community

The Mirror

Reflections of the SPASH Community

The Mirror

Reflections of the SPASH Community

The Mirror

Taylor Swift Makes Herstory

Eras tour on track to generate most revenue in history

Taylor Swift. When people hear that name, they have an image of her well known tour called ‘The Eras Tour.” Tickets skyrocketed by hundreds of thousands of dollars and even TicketMaster’s website crashed; many Taylor Swift fans were unable to get tickets due to this crash. Regardless, this tour was the highlight of 2023. According to Swift’s team, semi trucks include stage materials traveling across the country, countless outfits for backup dancers and Taylor Swift herself.  Taylor Swift took over social media that are mostly about the Eras tour. 

According to CNN, “Taylor Swift’s tour could become the highest grossing tour of all time.” The average price for pre-sale and first tickets were estimated to be at $455.78. In addition, the average attendance per show was around 72,000 that is estimated to be $2.2 billion in revenue! According to SeatGeek, the average resale ticket price was $1,607. Compared to her Reputation Tour, which took place in 2018, the Eras tour prices were up to 741% and the average ticket price for her Reputation Tour was $191. 863 of those who went to the Eras tour that participated in a poll spent an average of $291.62 each on their outfits, $214.80 on Taylor Swift’s merchandise, and $131.48 on food and drinks. 

According to The Science Survey, from fans’ reports, this concert was an experience that is highly recommended. Although the ticket prices are outrageous, according to fans, it’s worth the money. Swift took her fans on a journey throughout her career with her 8 “eras.” The concert had flashing lights from the stage to the wristbands that tracked each song that she performed, and Taylor Swift had 16 costume changes that were made from luxury brands such as Versace; each outfit change is dedicated to each era that she performed. According to staff reporter Sophia Markens from The Science Survey, “The concert could be described as one huge dance party. You don’t need a great view of Taylor or the stage in order to enjoy the experience, all you need is people around you.” This concert is definitely an experience that people should not miss out on.

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